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ou are probably aware that that people buy from/trust individuals who are like themselves OR that are trying to be like they are, i.e. share similar personality traits or understand the personality traits they have, but how do your staff identify just what their customers personality traits are?
Ambient have a training programme designed to teach people just how to do just this.
If you knew that your client (or potential client) was a particular style and therefore had particular personality traits that affect the way they make decisions, you could tailor your offering to accommodate exactly what they want, delivered how they want it, resulting in more of the decisions you want.
Why do certain individuals like the idea of guarantees and assurances when others are looking simply "for the best deal"?
Why do some individuals care about references and previous track records of a supplier whilst others are more interested in how quickly they can have said product.
Why would one customer NOT complain about the service they receive, but simply move their business elsewhere whilst others will shout and scream about the service they receive and then remain customers?
In a nutshell, Social Styles. People act out of a behaviour which is controlled largely by the social style they are.
Within the insurance sector, companies whose sales staff had been trained using this programme saw their closure rate increase dramatically. The same sales guys following up the same leads, but with an increased understanding about their target clients social style, they closed MORE of their appointments.
In customer service environments where this programme has been utilised, a noticeable drop in the number of "clients lost" after dealings with customer service agents was recorded. Same customers with the same problems talking to the same customer service agents, but resulting in better client retention.
This training is available to you and your team through Ambient and could lead to increased closure rates, higher sales revenue and or better client retention.
You spend significant amounts of money attracting new and potential new clients, are you making sure that you are utilising this to the fullest?
To arrange a meeting to discuss this further, please contact James Appleby, to send James at Ambient Jobs an email click here or call him on 952 587 533.